new man

new man
   The ‘new man’ is seen by some as challenging traditional masculinity by embracing, variously, emotional openness, an interest in physical grooming and traditionally female tasks like child-rearing, as well as rejecting machismo. New age spirituality is less commonly linked to the British ‘new man’ than to the US men’s movement. Others see ‘the new man’ as a response by left-wing men to feminism and the gay liberation movement in the 1970s and 1980s. However, there is little evidence of large numbers of men taking on greater childcare and domestic tasks. Others see ‘the new man’ as a media creation for the marketing of cosmetic and body improvement products, and do not link a male concern with personal appearance with any other, pro-feminist changes in dominant forms of masculinity.
   See also: lads and lager louts’
   NICOLE MATTHEWS

Encyclopedia of contemporary British culture . . 2014.

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